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A recent study commissioned by the personal care company Schick revealed that 85% of men prefer to see everyday people depicted in advertising. Inspired by their findings, the brand interviewed men across the country, forgoing the use of professional models, actors, or celebrities for a more candid, documentary-style aesthetic. The study—and subsequent rebrand—was one in
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Even though the Zone System is over 80 years old, it is still relevant today whether shooting modern films or digital capture. This article is for photographers wanting to learn more about the Zone System for their particular workflow. We will look at how the Zone System works with a classic film-to-darkroom workflow and a
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In recent years, some lens designers have updated their lenses with new lens coatings. For instance, Pentax’s newest limited lenses feature an existing optical design with only a few improvements, including a better lens coating. When testing such lenses, reviewers generally agree that new lens coatings significantly improve the image quality (especially contrast and flare),
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Astrophotography. We hear the term tossed around a lot these days but what actually is it? The true definition of the word is photography of the nighttime sky. The sky only—at night. As society and technology have progressed, however, the term has become broadly defined and a hot topic—for good reason! Space has always crafted
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