According to data sourced from the NPD Group, Sony claims it sold the most mirrorless cameras, sold the most full-frame mirrorless cameras, and had the best-selling mirrorless camera model (the Alpha 7 III) in the United States and Canada in 2021.
The Source of the Data
The NPD Group is one of the leading market research firms on Earth and offers data, industry expertise, and prescriptive analytics to a large number of companies to help them measure, predict, and improve performance. NPD pulls point-of-sale data from over 600,000 retail locations in addition to mobile platforms and e-commerce. Additionally, it checks millions of receipts from 130,000 customers, surveys more than 12 million consumers annually, and tracks nearly eight billion business-to-business transactions in North America. In short, NPD has access to a wealth of product sales information.
While NPD does provide some of the data, much of it is sent as raw information to client companies. “Sony Internal Research” is a company division that looks at that raw data and parses it in ways that NPD does not. So while Sony is acting as a middleman in those cases, the company says the data comes from a third party.
Any NPD statistics below are based on its Weekly Retail Tracking Service and based on dollars for the given period. Sony Internal Research claims are based on annual NPD data between 2014 and 2021.
The #1 Selling Full Frame Mirrorless Brand
Sony released a batch of sales claims for both the United States and Canada based on data sourced from the NPD Group.
The United States
Sony’s Internal Research found that in 2021, based on NPD data, Sony was the best-selling mirrorless camera brand for the eighth consecutive year. On a related note, Sony says the NPD data puts it as the number one selling mirrorless lend brand in 2021 as well.
“We are always listening to our customer’s feedback, working to further our innovation and create the best possible tools for all types of content creators,” Yang Cheng, Vice President, Imaging Solutions at Sony Electronics Inc., says.
“We are incredibly proud to maintain number one overall share in full-frame mirrorless cameras in the U.S. market for 8 years in a row. Finding new ways to empower our community is our top priority and we are honored that they choose Sony to tell their stories and bring their creative visions to life.”
In the week leading up to Christmas (December 19 through the 25), NPD Group says that the Sony Alpha 7 IV not only had the highest single-week sales of any full-frame interchangeable lens camera line in the last four years, it was also the highest-selling of any mirrorless camera (full-frame or otherwise) in the last four years.
Given that information, it should come as no surprise that the NPD Group also says that the Alpha 7 III is the industry’s number one selling full-frame interchangeable lens camera overall for the fourth consecutive year.
In Canada, the NPD group found that Sony was both the number one selling full-frame mirrorless camera brand and mirrorless camera brand (full-frame or otherwise) in the region and that the Alpha 7 III was the region’s number-one selling full-frame interchangeable lens camera line for the fourth consecutive year.
Image credits: Elements of header photo licensed via Depositphotos.