We’ve seen some limited edition, incredibly expensive stuff Leica launched in collaboration with various artists. But the latest one is downright weird. Teaming up with MediCom Toy Inc., we now have a Leica Bearbrick teddy bear. Yeah, you read that right. What makes it even weirder is that the toy costs like an actual Leica camera, but there’s an important differece – it doesn’t take photos.
Leica first teased the collaboration on Chinese social platform Weibo, as spotted by Leica Rumors. But now there is a bit ore information about this camera-themed toy. Its design is a product of collaoration between David Suh of Leica and and Mike Lam, the chief designer at 3125C. Basically, it’s a teddy bear that has Leica M pattern on it and… that’s pretty much it.
The toy comes in three sizes and prices, none of them being cheap (just like Leica cameras, after all). The smallest bear is (100% size) is 7 cm (around 2.8 in) tall. The 400% version is 28 cm (about 11 in) tall, and there’s also a 1,000% version that’s 70cm (about 28 in) tall. You can see the size chart here.
The limited number of these Leica M Brickbears will be available in limited quantities only in Chinastarting from 10 August. As I mentioned, they don’t come cheap: the tallest, 1000% bear will retail at 25,000 yuan (~$3,870). The 400% and 100% bears will only be available in a set will retail at 12,800 yuan (~$1,980). Wchat can you do with it? I have no idea. But I know one thing – you sure won’t be taking any photos.